Based on GM-free plant ingredients, our eco-friendly Magnolia & Lily Laundry Liquid combines effective natural cleaning power with a delightful subtle natural fragrance. This great smelling ultra concentrated laundry liquid has a built-in soy (non GM) based fabric softener and cellulose optical brighteners for cleaner, softer, fresher cloths. It’s gentle ingredients mean it is kinder to both your skin and the environment. Economical: one 2.96L bottle provides enough liquid for up to 100 washes - at only 12.5p per wash that's great value for money! Kind to animals and the environment: Vegan and PETA approved (People for the Ethical treatment of Animals). Not tested on animals. No animal ingredients. Free from harmful ingredients, fragrances, colourings. SLS-free. GM-free. Suitable for sceptic tanks.